Creative Director, Social for Gap Job at Gap, Inc., San Francisco, CA

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  • Gap, Inc.
  • San Francisco, CA

Job Description

About the Role
In this role you will be a member of a team who is the leader of brand voice, creative storytelling and expression across all brand social channels. In this role you will be developing seasonal brand stories, big ideas and innovative content to inspire customers and brand vision. You will create attention-grabbing ideas that will entice the consumer designed to stand apart from competitors. What You'll Do
  • Partner closely with the Head of Creative to strategically push the creative vision of all brand campaigns and deliverables to completion, while meeting the business objectives with fresh creative.
  • Oversee and direct a team of senior and mid-level designers on the brand team
  • Drive & iterate on the brand visual identity including graphic direction, photography/video style for multi-channel campaigns that touch all areas of the social experience.
  • Think big and be a true conceptual thought-leader partnering closely with the editorial and marketing teams
  • Collaborate with cross functional and agency partners and concept larger 360 brand and social campaigns
  • Evergreen Brand systems creative direction, thought-partner and leadership (brand typography, color, graphics use in all channels)
  • Oversee the Brand / Value systems teams that own the evergreen programs
  • Lead photo shoots for brand projects with the Head of Creative
  • Partner closely with Product and the Creative Visuals team, and other key stakeholders throughout the business to ensure creative output is synergistic between the work.
  • Close partnership with Marketing for creative excellence and execution.
Who You Are
  • 10+ years experience in brand creative and social direction-both agency and in-house experience a plus
  • You have a compelling portfolio of distinctive work that elevates a brand's creative and social experience.
  • A creative visionary-people are inspired by and excited to work with you.
  • You operate at an executive level with the ability to both mentor and manage.
  • Extensive knowledge of channel best practices-you never push creative work forward at the expense of business goals.
  • Experience in and comfortable working cross-functionally-especially with Brand, Creative, Editorial, and Marketing teams.
  • Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
  • You thrive in a fast-paced environment where deadlines, priorities, and initiatives change frequently-Empowered and Iterative are core values.
  • Exceptional presentation skills with the ability to clearly and articulately explain your rationale and evoke excitement with your
  • Passionate about working for an inclusive values driven brand.
  • recommendations.
  • Experience leading successful photo and video production
  • Expert in the Adobe Suite, G-Suite, Keynote, Figma, and any other relevant tools needed. Miro experience is a plus.
  • Passionate about working for an inclusive values driven brand.

Job Tags

Seasonal work,

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